Why I Switched to MailerLite

If you’re a blogger you will know that email is an important element. It is a great way to let your reader now what is happening on your website or extra info you think they would love. I have been using Mailchimp for years wanting something more (over 2 years). I tested Convertkit and really liked it but the price was its downside. Then I found another email provider and this is why I switched to MailerLite.

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SIMPLE DESIGN

For some time I have been wanting to take the plunge and add automation to my email. But I like to find the best product for the best price. I heard about MailerLite from a Facebook blogging group and decided to give it a look.

Within about 15 minutes of testing out MailerLite, I was in LOVE! I loved how simple it was to edit emails and the forms. Plus automation was a breeze. I was HOOKED!

AUTOMATION & LANDING PAGES

Like I said before something I wanted in my email marketing was the option of automation and landing pages. Automation is a workflow email builder that sends emails to your subscriber at designated times or if they open a certain email. It’s pretty fantastic! Something I did not want to do right now was spend the money for two different programs to get automation and landing pages (Convertkit & LeadPages).

MailerLite offers a Forever Free Plan with up to 1,000 subscribers. In this plan, you can send an unlimited number of emails plus it includes features like automation and landing pages. Did you hear that!

You get automation and landing pages inside each plan (the FREE one). Most other providers cost money to use automation or they cost a pretty penny. Some other features are a drag-and-drop editor, custom HTML editor, free templates, and so much more.

PLUS the automation could not be easier to use!

BONUS: Starting in July 2017, MailerLite will be adding TAGGING to help target your subscribers better. This is was the other reason I was looking at Convertkit.

SAVE MONEY

The email provider I was debating on using before I heard about MailerLite was Convertkit. But my biggest drawback for this provider was the price because it is an amazing provider. But for my little blog, I could not justify the price.

If I had the basic plan at Convertkit, 0-1000 subscribers, I would pay $29 a month. Let’s say I needed that plan for one year, I would pay $348 for that year. But at MailerLite I would pay $0.

If I did need to upgrade, Convertkit offers plans with 1,001-3,000 subscribers for $49 a month or 3,001-5,000 subscribers for $79 a month. Where MailerLite offers plans with 1,001-2,500 subscribers for $10 a month or 2,501-5,000 subscribers for $35 per month. Again within one year I would save $468 for the first and $708 for the second.

But these prices do not include the amount you would save by not using Leadpages for the landing pages (also a great company!).

EASY EDITOR

Another feature I really liked was how easy it was to drag-and-drop content into your emails. Plus you can customize it all with the HTML editor. I will be sharing a post soon on how to customize MailerLite forms but to get you started make sure you know the basic code every blogger should now.